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Marketing, Strategy and Tips to Grow Your Contractor Business

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It can be tough sometimes to grow a business.  You are an expert at contracting, not marketing, right?

If you are struggling with how to bring in new, consistent business, here are some ideas for you.

Your target audience is looking for your services online, especially now.  Did you know that in 2020 there were more than 1.6 million online searches for contractor services each month? That’s a big number and it is only getting bigger.

The best way to get people to find you easily online is through a good digital marketing strategy. The right plan can help you rank higher than your competitors, resulting in more calls and sales for your business.

Email marketing has been a go-to method for at least a decade now but new methods come out all the time.  It is important to keep up on the latest marketing tips if you are handling things yourself.  Things like chat bots on your website and voice optimization have been taking off like crazy lately!

Also changing is the number of people that decide online before they even reach out to you. They are looking in online directories, checking out reviews and asking others if they know you. And don’t worry about the competitive pricing point.  If you have fair prices, even if they are higher than your competition, you can still gain a lot of business.  Roughly seventy percent of U.S. consumers say they’ll spend more money to do business with a company that delivers great service.

Some of our marketing ideas include:

  • Having a great website design so people can easily find what they are looking for
  • Make sure you are utilizing SEO (Search Engine Optimization)
  • Pay Per Click (PPC or “paid advertising”)
  • Social Media Marketing
  • Email Marketing

A few tips for a good website build include:

  1. Be sure the site loads fast and is mobile-friendly. This means when someone types in the URL you want to make sure it comes up within 3 seconds or less and that it shows the way it should on whatever device the visitor is currently using.
  2. It needs to be secure: 94% of the sites on the first page of Google are HTTPS, which is not a surprise since Google has confirmed that they favor HTTPS sites. Talk to your hosting company to find out how to make your site secure if it is not already.
  3. Be user-friendly. Make it easy for the visitor to find how to contact you, see testimonials and photos of past work, and anything else that they may need to find quickly and easily.

Utilizing SEO

If you find that you are not getting enough leads or the right ones, you may need to enhance (or put in place) your SEO (Search Engine Optimization) strategy. Optimizing your website and local listings can make the difference between a customer calling you—or calling your competitor.

Optimizing your site and local listings for SEO will help you:

  • Define your target services and service area
  • Reach a larger audience
  • Drive leads using a targeted keyword strategy
  • Improve the quality of leads you get

Google’s algorithms change continuously so it is important to keep up on these.  It is often beneficial to hire someone that specifically handles SEO optimization and has a knowledge of what needs to change and can perform that task for you.  SEO strategy works by leveraging Google’s ranking factors so your website is at the top of the list of websites a person sees when they search for a particular service online. With proper SEO, your contracting company can be a top-ranked business on Google’s search engine.

Use PPC (Pay Per Click) Advertising

If you are looking for leads immediately, paid advertising is a factor you need to put into your marketing strategy to make that happen. Pay per click advertising (PPC) allows contractors anywhere to be found on the first page of Google right away.

Pay per click advertising works by placing your ad in front of people who are actively searching for your services. When setting up PPC you are bidding on certain keywords that pertain to the services you are selling so that when people type in these words your ad shows at the top of the page. It is important to make sure that where you are directing the prospect to go to in your ad is top notch on your website.

Social Media Marketing

Social media profiles help spread the word about your services online, even before customers reach your website. Here are a few of the platforms that you may want to have a profile on:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Google My Business
  • Twitter

Don’t forget to incorporate social media into your:

  • Website footer
  • Marketing materials
  • Brochures
  • Business cards
  • Email signatures

Social media will not produce overnight results, but can build up a following and a way for you to engage with current and prospective customers. Stay consistent with it. Social media continues to be a major factor for Google and other search engines to determine how your website will rank online.

You can also add in video on your social media platforms, which is a great way to get prospects to really see who you are as a person and company.  Be sure to limit videos to two minutes or less to make sure you don’t lose the viewer.

Leverage Email Marketing

Email marketing allows you to nurture prospects as well as keep in touch with previous customers and even get referrals from them.

Some email campaigns you may want to consider include:

  • Keep in touch with customers
  • Advertise specials, coupons, and exclusive rebates
  • Introduce new prospects to the business and how you work

Almost 50% of email recipients make at least one purchase a year based on a promotional email. If you want to generate and close leads with minimal investment, include email marketing in your online marketing strategy.

We hope these tips have helped you and remember, Contractors Insurance Agency is always here to help in any way with your insurance needs.  We are happy to review your existing policy, set up a new policy for you and help in an emergency.  Just reach out!

 

3 Tips for Working Outside in the Summer

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Summer is in full swing and that can mean a higher risk while working outside.   Here are 3 tips to keep you safe while you get all your jobs completed.

Beat the heat  

Over 600 people in the U.S. die from hecanat related issues each year. These include heat stroke and heat exhaustion.  It is important to stay cool especially if you have a pre-existing medical condition. Stay cool, hydrate, and stay informed of changes in the weather. If you can, find a place with AC that you can take your breaks in during the hottest times of the day, work in the shade, if possible, wear a hat or something to provide shade over your face, drink plenty of liquids and wear clothing that will help your body cool down.

You also want to be aware of the sun’s strength. Sunburn is not only painful, but it is damaging to your skin. Without sunscreen on you can get burned in as little as 15 minutes, but it can take up to 12 hours for your skin to show the damage.  Depending on the weather, if it is possible, you may want to have your crew work at different times of day such as early morning until 10am and from 4pm until 9 pm so that you can avoid the sun as much as possible.

Food safety

When the weather is warm, it is more common to experience food poisoning if food is not stored properly. Be sure you have your lunch on ice in a cooler if you are bringing it with you and leaving it outside or in your car until your break.

Insect protection

Protect yourself from insect bites by applying insect repellent. Apply repellents only to exposed skin or clothing, as directed on the product label.

If we can help you in any way here at Contractors Insurance Agency, please let us know.  We are here to make sure you are confident that your business is fully protected for any circumstances that may arise.

 

5 Tips to Prevent Overwhelm and Recover from Burnout

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When you are a business owner, it can be overwhelming at times. If you are not careful, that overwhelm can turn into burnout.

Burnout doesn’t just happen if you are struggling, it can also happen when you are successful.  Especially if you don’t have the right support.

When you are a contractor, it can feel like your business is draining your energy.  You provide quotes, sell yourself and your services to new customers, deal with vendors and unexpected problems and by the end of the day you are exhausted and don’t have anything left for your family.

To avoid burnout, we have some tips for you that we think will help:

  1. Get the right support – you can’t do it all yourself. There is only one of you and many places to be. You need to look for the right support and hire people that are experts in the areas that you are not. This enables you to focus your time and energy on the things that only you can do. Be ready to delegate to them also.  You can’t hire them and then still do it all yourself.  Have confidence in your team and let them take some of the weight off your shoulders.
  2. Get Organized – If you don’t have control of your business administration activities, files, and other data, it can be a major source of anxiety. Take time to get organized and then take time to train someone to take over these areas for you. This new person will be organized and a self-starter. He or she can take on what you need them to and keep things running smoothly whether you are in the office or not.
  3. Set Priorities – It can seem like there is an overwhelming amount of things that have to get done each day. We often give ourselves more than we can handle and tasks that don’t have to be done that day. Look at your list and choose the top 3 items that have to take priority and be done that day. Then organize the rest in order of priority if there is still time left over.  If you don’t get it all done you can then easily switch that second list over to the next day and start the process all over again.
  4. Make sure you have down time – You can’t pack your schedule and not leave yourself any time to think. Schedule in breaks for eating and block off family time or time for activities you enjoy. Then hold those times the same as you would any other appointment and don’t block something else over it. Remember that you are your number one asset, and you need to take care of yourself too.
  5. No is a complete sentence – No one likes to say No but it needs to be done sometimes. If you are at capacity and there is a new job, you need to let the person know that you would have to schedule it out a bit as you don’t have capacity to start on it right away. If you are asked to volunteer or do something that you don’t really want to, you can say no in a nice way. Thank the person for thinking of you but let them know that you are at capacity and just can’t put in the time that would be required.  Most people will understand this and there will be no hard feelings.

Protecting your time and energy, taking care of your health and wellbeing, and focusing on your priorities so you don’t overload yourself are all ways that you can begin the process of recovering from burnout or avoiding it all together.

If we can help you with any of your insurance needs, please reach out to us here at Contractors Insurance Agency.

3 Tips for Contractor Safety this Summer

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wePutting safety policies in place and making sure everyone that works with you is aware of them is key to your growth, keeping your employees happy and making sure everyone gets home safely at the end of the workday.

If you haven’t put these safety policies into place yet, now is the time to do that. These policies will ensure you streamline your company’s safety goals, system for evaluation, and training and on-boarding.

Workplace injuries and illnesses have steadily declined in the US over the past decade, but there were still 2.8 million incidents reported in 2019.  That breaks down to being almost 3 cases per 100 workers with about .9 days out of work per case.

The responsibility for safety is always on the employers and contractors to maintain safety on the worksite and eliminate as many hazards as possible.

When you have your safety policy in place, your employees will be compliant when they are on the job.  There are no excuses that they didn’t know.

Here are our 3 tips for you to help you get these policies in place:  

  1. Create policies – Before contractors set foot on a worksite, they will be aware of safety policies and sign off on them.
  2. Create standard safety requirements and training – Whether you have seasonal, part time or full-time employees, they are all on the same page and have received identical training.

Training will include detailed instructions of any task required, what to do in case of an emergency, and hazard protocols. Require completion of the training before work begins to ensure your employees learn what they need to.

  1. Monitor and Evaluate Regularly – It is important to perform a fair evaluation of anyone that works for you. Make sure you are performing on the job walkthrough inspections and annual performance reviews for your employees.

Workplace safety needs to be your top priority as a contractor.  You also want to make sure your insurance coverage is up to par.  Contact us at Contractors Insurance Agency for a policy review. This will ensure you get the correct coverage for unexpected issues that occur on a job site, even when you have safety policies in place.

Tax Tips for Contractors

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The extended day of May 17th to file taxes is just around the corner.  Hopefully you have had a chance to get your taxes done, but if you are still working on them, here are some tips that may help now and in the future.

Owning a contracting business means there are a lot of factors that come into play. You likely have a team of employees and you may have different types of income streams that need to be reported.

Records matter

Your accounting methods are very important.  Keeping great records is key to making sure that tax time is easy.  Be sure you are recording everything regularly so that you don’t have to waste time looking things up later or miss something important that could cost you a deduction.

Be aware of AMT

Taxes are complicated and that is why we have accountant. They are the experts in what is going on and any new changes we should be aware of.

That being said, you still want to make sure you are fairly knowledgeable on some aspects of taxes, such as the Alternative Minimum Tax. AMT places a floor on the percentage of taxes that must be paid by filers.  It recalculates income tax by adding certain tax preference items into gross income.

Talk to your accountant to make sure you are doing the calculations correctly.  A common mistake most contractors have with AMT is calculating  AMT income using the percentage of completion method. This can cause small companies to be out of compliance because they calculated their original income using the cash basis method and calculated their AMT the same way.

Understand loan compliance for the new PPP loan

This past year, many businesses applied for and received Paycheck Protection Program loans. If the loan was used to maintain payroll it could be altered to a grant. We advise you to ask your accountant if your loan was a loan forgiveness and if it is taxable income or not, based on your State’s rules.

Understand Sales Tax

Sales tax varies from state to state. If you do business in multiple states make sure you are aware of the sales tax laws in each state.

Tax time can be a stressful for everyone but taking the time to organize throughout the year will make it easier in the long run.

If Contractors Insurance Agency can help you in any way with your insurance needs just reach out and let us know!

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